Beyond Beliefs: Transformational Coaching with HEART

Activate HEARTS for Sustainable Change


Note: Special Introductory Pricing of $79.99 (USD) for a limited time.

Enjoy and learn how to identify and release your client's blocks to Transformation in 5 steps, with "HEART!"  

This 2-hour Course is designed to be taken at your leisure - in small bites, or all at once!  For someone interested in what coaching IS, this is a powerful introduction.  The seasoned, mature coach can accelerate their learning, and get ICF credits!

You will love how you can flow and powerfully connect with your coaching clients, while enhancing your own inner awareness.

Become comfortable moving into deeper areas with your clients for their highest personal and professional growth.  Learn how coaches can become Coaching Alchemists, using Alchemical Principles to invite clients to experience greater joy, expansion, higher energy, and new possibilities in their lives.  Coaches will be able to move into more “mature coaching” by understanding the difference between simply “getting results” and the value of “supporting the client to learn how to get results.”

Participants will learn 5 "red-flags" indicating a client’s limiting beliefs and negative patterns are present.  The group will practice pattern identification with examples, group interaction and feedback. 

When to use Active Listening and Powerful Questioning will be discussed as effective strategies to Create Awareness, and support significant shifts in perception. 

A graphic depicting the changing perception of the client, shifting from limiting beliefs to greater self-awareness, developed by the presenter, will illustrate the path to independent thought and the ability to stay in the present moment, rather than be focused on the past.

Specific tools and techniques will be outlined, demonstrated, and practiced by the group to support gentle ways to identify and shift beliefs, with HEART.  There will be a discussion linking the energy and vibrational studies of David Hawkins, MD, PhD, and the movement of negative to positive emotions with the HEART process developed by the presenter, which was presented for the first time at ICF Converge17. 

HEART, a process developed by the presenter, marries a rational and emotive change process with energetic awareness for a more holistic approach to behavior change. HEART is an acronym for the process of identifying barriers and supporting the client's shifts in perception.  

H= Hear to Identify; 

E= Examine Energy; 

A= Allow and Align; 

R= Resonate and Reflect for Rapport; 

T= Transformation.

Coaches will discover that clients will be able to more quickly address their own limiting beliefs and patterns, once they understand the process.  And, more importantly, coaches will benefit from being able to address their own limiting beliefs, enabling them to be more effective as coaches. 


•          Understand the importance of belief work and how beliefs are formed.

•          How to Identify a belief

•          How to use HEART strategies to shift beliefs energy


•          Moving toward “Mature Coaching”

•          Why Explore Beliefs?

•          Obstacles to Change

•          Strategies for Change

•          When Client is Stuck!

How this course will provide NEW LEARNING OPPORTUNITIES.

 Many coaches play it safe by working on goals and actions because of their discomfort of “going deeper.”  Their clients do not get the results they want in a timely manner, as behavioral change alone is not as effective as helping the client change his/her perception first. This session de-mystifies, normalizes and offers tried and true tools to support the coach to uncover hidden attitudes and beliefs immediately that get in the way of their greater potential and the stretch goals that they want.  What is new, too, is that even coaches who are willing to take a look at beliefs, do not understand or utilize the power of shifting energy along with shifts in perception.  What is also new is a roadmap (c.) for helping the client move up the pyramid of discovery, to a place of being in the present. 

What's included?

16 Videos
1 Quiz
Vicki Escudé, MA, Master Certified Coach
Vicki Escudé, MA, Master Certified Coach
Master Coach Trainer

About the instructor

Vicki Escudé is the owner of Executive Leadership Coaching and an international pioneer in the coaching profession as an executive coach, coach educator, keynote speaker and presenter. She is passionate about professional coach education, and has trained hundreds of professional coaches internationally as a faculty member for the University of Texas-Dallas, Success Unlimited Network and as a founder of Strategic Executive Coaching Alliance (SECA), and Advanced Coach Mentoring.

She's the author of several coaching books, including Beyond Beliefs:  Transformational Coaching with HEART* (2017), Personal Mastery (2016), Transformational Leadership (2015), Create Your Day with Intention (In English, Spanish, French and Portuguese) (2016) and Fast-Track Leader (2012), and a featured author in Philosophy and Practice of Coaching (Wiley, 2010). 

Escudé served as an International Coach Federation (ICF) Global Board Director from 2005 to 2008 and was an ICF Charlotte Board Member from 2015 to 2017. She also served ICF Global as a volunteer committee member, IRB member and is an MCC assessor.  Escudé was a presenter for “Beyond Beliefs:  Transformational Coaching with HEART*” at the ICF Converge17, August, 2017 in Washington, DC. 

Escude graduated from Vanderbilt University with a BA in Psychology, and received an MA in Psychology and Counseling from University of West Florida.  She attended University of Copenhagen, Denmark.  She holds credentials in coaching, assessments, school counseling, and facilitation.  She has coached clients and trained coaches world-wide, and is known for her lively, joyful, interactive work with clients and students.

What others have been saying about this course:

Galen Smith

Great course!

I've been struggling in these areas and although others have "taught" me this, I haven't been able to really grasp it, but your approach, your descriptions, your explanations really resonated with me and things finally clicked! Thanks so much for...

edgar pena

Wow, what a course !!

It is amazing how Vicky is able to take all this knowledge to the next level, how deep took me to explore my deeper being, my soul, mind and heart. After this, I won't be the same as coach and human being. Thank you, thank you, thank you !!

Deborah De Vita

A Coaching Masterpiece

This program is a masterful learning experience providing actionable concepts in a way that motivates instant application. Vicki Escude exudes the principles she teaches. I would highly recommend this program to all coaches (at any level of experi...

Kari Schmidt

Excellent Course

I highly recommend this course for all coaches. Vicki's blend of research, practical examples and self-reflective activities provides an excellent framework. The self-reflective exercises will help coaches to support clients delve more deeply ...

Barbara Tolliver-Haskins

I was most impressed with the use of the word "Transformational" in the title.

Well written and realistic. Love the "HEART" Model. "Use of the Alchemical Principal" is new for me. I so appreciate the introduction and illustrations of meaning. Thanks Vicky. Just what I need as a new and state-of-the art mature coaching...

Cristy Henson

Such a valuable course to help on your journey of discovery.

This course was easy to follow, motivating and inspiring. I highly recommend this for someone new to coaching or for those of us who just need an opportunity to reenergize ourselves for our clients.

Penny Sommer

My Experience with HEART

Vicki has designed a simple but not simplistic approach to coaching through HEART. As always, my interactions with Vicki are transformational. She embodies HEART; her unwavering presence, her energy, her curiosity and openness. Thank you, Vicki...

Peggy Flanagan

Title says exactly what the course is about

This course put general ideas in coaching to a specific level that empowered a greater comfort level and knowledge of coaching through beliefs.

Candice Harry

The Title speaks for itself.

This course has been a total blessing to me personally, and I can't wait to share what I've been taught. It has helped exceptionally with my own personal growth. I will definitely be taking more courses in the future.

Jamie Dawn

Deep Gratitude

I am so grateful I was guided to take Beyond Beliefs: Transformational Coaching with HEART course. It was the missing piece that takes my coaching to a whole new level. I was able to implement HEART not only with my clients but within myself and m...

Donetia Meshack

Excellent Introduction to the Coaching Profession

I located the course during a search on the ICF Website. I was looking for something to expand my understanding about the power of beliefs and how they affect the outcomes experienced in life. The course offered everything I was searching for and ...

Learn how to identify and release your client's blocks to Transformation in 5 steps, with "HEART!"

Experience the joy of learning, growing and engaging as a professional coach.  Be introduced to a new, innovative, and widely acclaimed coaching approach, engaging the heart for sustainable change.  Support clients as you become more capable of inviting transformation for yourself and your clients.  It's a win-win!

Sign up now!

You may also be interested in my book: "Beyond Beliefs: Transformational Coaching with HEART*" - Amazon and Kindle